Success Requires a Plan - Don't Try Selling Your Home Without One

March 18, 2023

How do you sell your home for the most money with the least amount of hassle? You must have a plan and a proven selling process.

Success Requires a Plan

Welcome to our professional Real Estate blog! If you're looking to sell your property, then you know that it requires a solid plan to achieve your desired outcome. That's why a good real estate agent will work with you to establish a workable plan that will take you from point A to point B and beyond.

At our agency, we understand the importance of a well-defined process for selling real estate. That's why we've developed a 77 Step Listing Process that has been proven to deliver successful outcomes for our clients. Our process is like a procedure manual for selling your home, and it ensures a predictable outcome with every sale.

Our team works with you to create a plan that aligns with your goals, and then we use our 8 Phase (77 Step) Process to execute that plan. This process works for both site-built and manufactured homes, and it gives you peace of mind knowing that every step is being taken care of by a team of by our team of dedicated professionals.

Success Requires a Plan 

Do not try to sell your home without a great one. 

Our Definitive Listing Plan has 8 Phases that includes 77 tasks to track the listing process from start to finish. 

Phase I – Home Evaluation

In Phase I Your Realtor® does an in dept evaluation of your property.

1.      Review tax records to verify full and complete legal information including legal owners, annual tax bills, and other property information to include any property restriction.

2.      Verify legal name(s) and owner(s) in county public property records.

3.      Review the ownership, sales, and mortgage history of the property.

4.      Obtain information about the land the home is built on - flood plains, etc.

5.      Review year, manufacturer, model, and popular options of your MH.

6.      Review properties currently on the market, pending sale, and recently sold in your area.

7.      Compare the price and condition of the homes Active, Pending and Sold to your home.

8.      Compare the price per square foot of the homes Active, Pending, and Sold to your home.

9.      Evaluate the area and the number of months of home inventory.

10.  Prepare a formal Comparative Market Analysis (CMA) and preliminary pricing recommendations.

Phase II – Consultation 

In Phase II your Realtor schedules a time with you to tour your home and share your CMA.

11.  Conduct Seller and Realtor walk through of the property to be Listed.

12.  We set down at the kitchen table and discuss what you want to accomplish by moving. The Realtor will:

·         Review the Working with Real Estate Agents Form (required by the Real Estate Commission).

·         Review our Formal Comparative Market Analysis and answer questions.

·         Review selling options (We have 3) and listing price range.

·         Discuss what we call the “HGTV Effect” and how it helps or hurts a Listing.

·         Review our Used Home Certification - it manages the stress and surprises that Sellers have without it. Buyers have more peace of mind and will pay more for the home.

A.      Home Inspection and Repairs

B.      Certifications (MHs)

C.      Discuss HUD Certification of your home, FHA financing and if the MH is legally affixed to your land.

D.     Appraisals

E.      Home Warranties

F.       Staging

·         Ask about your future purchase plans and how we can help.


13.  Decide if or when we can do business. The three no-pressure outcomes of the consultation are:

·         You say, “Let’s get started”.

·         You say, “No, I’m not ready”.

·         We say, “No, we can’t take your Listing”.

A.      Nothing personal, in order to do what we do, we cannot accept every Listing.

B.      We are more than happy to refer you to the next best Realtor or Firm.

14.  If we are moving forward we will complete an UCRE-BA Personalized Action Plan.

·         List and agree to the action items then move on to Step #3.

Phase III – Paperwork

In Phase III your Realtor will do the paperwork and you will approve it.

15.  Prepare the Listing Agreement and any Addendums. We will need:

·         For subdivisions with a Homeowner Association (HOA), we need contact information, dues and what is included.

·         If you owe any money on your home, we need all loan payoffs, account number, and the Lender(s)’ contact information.

·         A copy of any leases tied to the property.

·         If any fuel tanks are located on the property.

16.  Review the estimated net proceeds to determine approximately what you will receive or owe when the property closes.

17.  Confirm Home (measure exterior) and lot size from your property survey, if available, and pinpoint the locations of any oil tanks, wells, or septic systems.

·         For MHs we need:

A.      If possible, copies of the floor plan.

B.      Pictures of the Data Plate and the exterior HUD metal sticker(s).

18.  Determine the need for a Lead Based Paint Disclosure (1978 or older home).

19.  Review and explain the Listing Agreement and Addendums.

20.  Answer questions and the Seller approves the Listing Forms – Sign in person or E-sign. Scan documents signed in person.

21.  Leave sample copies of the Buyer’s Offer Form and Professional Services Disclosure for your review.

22.  Review and fill out the Seller’s Residential Property Disclosure Statement and the Mineral Oil and Gas Disclosures. (Required forms from the NCREC).

23.  Recommend and discuss repairs to better market and sell the property.

24.  Discuss showing instructions for buyer’s agents and agree on what showing times are acceptable to you.

25.  Obtain information that will help us prepare listing, advertising, and marketing materials.

·         Questions will include:

A.      What type of improvements have you done to your home in the past five years?

B.      What other features of your home make it attractive to buyers?

C.      What do you like most about the home?

26.  Obtain a key for the lockbox which will allow agents to view your home conveniently, but does not compromise your family’s security.

27.  Provide you with signed copies of Listing Agreement via email.

Phase IV – Get Ready

In Phase IV you and Realtor get your property ready to go “live” on the MLS.

28.  Schedule the agreed upon appraisal, inspections, repairs, staging, or other services needed.

29.  Discuss and agree upon the repairs needed as identified during our home walk through or other Inspections (home, termite, well, septic, oil tank, etc.).

30.  Review Staging recommendations and agree upon what is needed to help the property yield the greatest possible price to an interested buyer.

31.  Provide you with recommendations for vendors and contractors for agreed upon repairs, painting, staging, etc. and review the proposals.

32.  Discuss Get Ready for a Home Showing.

33.  Schedule exterior and interior pictures to be taken when agreed upon repairs and staging are completed.

34.  Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.

35.  Install a Lockbox and check the keys to be sure they work.

36.  Place the “For Sale” sign(s) and QR Code Marketing Sign in the yard.

Phase V – Go Live

In Phase V your Realtor and our staff will do what they do best to list and market your property.

37.  Enter property data from Data Input Sheet into Multiple Listing Service (MLS).

·         Add digital photos of the interior and exterior of your home to the MLS at the same time listing is input, allowing buyers and agents to view pictures.

·         Proofread MLS database listing for accuracy –including proper placement in mapping function.

·         Provide you with a copy of the MLS listing so you can proof and request changes.

·         Update ShowingTime (our home showing management tool) specifying how you want your property to be shown.

·         Add all required seller disclosures and optional documents to the MLS.

·         Add Virtual Tour video.

38.  Electronically submit the listing information to Zillow, Trulia,, and over 80 other home selling services.

39.  Enter Property Data into United Country’s Bullseye MLS for nationwide marketing - over 3500 websites and national real estate catalog (available digitally at

40.  Order a Home Warranty, if you choose, to protect your home during the listing and closing period (also transferable to the new owner).

·         Submit Home Warranty application to MLS for conveyance at time of sale.

41.  Email “Just Listed” Post Cards to the homes in your immediate area.

42.  Personally call the homes in your immediate area.

43.  Distribute Listing Information to our Buyer Agents and outside Real Estate Agents.

44.  Schedule agreed upon Open Houses.

45.  Prepare a full color Marketing Brochure for Showings and the Open House of your home.

46.  Review ShowingTime feedback from Realtors after all showings (emailed to you upon request).

47.  Respond to the ShowingTime feedback form to answer questions or concerns the REALTOR® may have.

48.  Place weekly update calls and/or emails to you to discuss all showings and/or pricing.

49.  Receive agent and customer calls and inquiries.

·         Screen for qualified buyers to protect you from curiosity seekers.

Phase VI –  Offer Up

In Phase VI your Realtor and you make the best deal to sell your property

50.  Receive and review with you all Offers submitted by buyers or buyer’s agent to determine best negotiation position.

·         Explain merits and weaknesses of each component for each offer.

·         For multiple offer situations, evaluate each offer and prepare a “net sheet” on each for you for to compare.

51.  Obtain pre-qualification letter on buyer from Buyer’s Agent or lender.

·         Confirm buyer is pre-qualified by reviewing prequalification.

52.  Contact buyer or buyer’s Agents to review offers.

53.  Negotiate highest price and best terms for you and your situation.

54.  Prepare and convey any counteroffers, acceptance, or amendments to Buyers.

55.  When an Offer to Purchase Contract is accepted and signed by you, deliver (usually by email) signed offer to buyer or buyer’s agent.

Phase VII – Contract to Close

In Phase VII our Transaction Coordinator project manages the closing of your property.

56.  Introduce you to our Transaction Coordinator who will Manage the Contract to Close Steps of the sale.

57.  Email copies of fully signed Offer to Purchase contract to you and your closing attorney.

58.  Collect Due Diligence money and sign receipt.

·         Deliver Due Diligence money to you and have you sign the receipt.

·         Email signed receipt to Buyer’s Agent

·         Change status in MLS to Due Diligence Period (DDP) then to Pending.

59.  Follow up on any Ernest Money when due and get signed receipt.

60.  Schedule buyer’s Home Inspection requests with you.

61.  Contact Buyer’s lender weekly to ensure processing, final approval, and underwriting are on track to close as scheduled.

62.  Review and negotiate the Due Diligence Request if made by the buyer.

·         Assist in finding trustworthy contractors to perform any required repairs (we will contact them and schedule the repairs if you prefer).

63.  Schedule buyer’s Appraisal request date and follow-up as needed.

64.  Assist in solving any title problems (boundary disputes, easements, etc.).

65.  Coordinate closing process with buyer’s agent and lender.

66.  Review and ensure all parties have completed all forms, documents, and information needed by the Firm to close the sale.

67.  Confirm closing date and time and notify you.

68.  Coordinate closing with your next home purchase and resolve any timing problems.

69.  Provide “Homeowners Warranty” for availability at closing.

70.  Ensure your moving arrangements are completed and home will be ready for the Final Walk-Thru by Buyer.

71.  Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing.

72.  Receive Closing Disclosure (CD) from closing attorney and carefully review closing figures to ensure accuracy of preparation.

73.  After Closing change MLS listing status to Sold. Enter sale date and price, Buyer’s agent’s ID numbers, etc.

Phase VIII Closing

In Phase VIII you sign the closing documents and get paid!

74.  Arrange possession of home (keys, garage door openers, mailbox keys) upon recording of the deed.

75.  Your Realtor® will attend your closing.

76.  Upon recording of the deed receive your net proceeds check (get paid) from the closing attorney (either in person, electronically, or by mail).

77.  Remove Yard Signs, Key Box, and handle any after the fact details.

United Country Real Estate (UCRE) is the largest, fully integrated network of Real Estate and Auction Professionals in America. Our exclusive and proven marketing and technology benefits offered are combined with experience and skill that has been expanding exponentially since the company was founded in 1925.

Our exclusive real estate and auction program includes the highest ranked and largest portfolios of Specialty Property Groups (SPG) with marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 1,000,000 opt-in buyers and locally we have added Manufactured Homes (MHs) as a SPG.

To speak to an Agent, Text or Call: 336-664-0498 

United Country Real Estate - Broker Associates

301 N Main St. Ste. 2466 Winston-Salem,. NC 27101

National Exposure - Local Expertise